全国大会（論文発表会）

This study aims to clarify the relationship between participation in the Furukawa matsuri and place attachment. In this study, we focus on which kind of itinerary in festival activities and use “place attachment” as indicators to measure awareness of the local community. The result showed that there is a relationship between place attachment and intergenerational exchange. Increasing interaction increases place attachment. In addition, there is a possibility that participants in labor-intensive itineraries or itineraries of service to God raised place attachment directly. On the other hand, there is a possibility that participants in itineraries behind the scenes raised place attachment through interaction with older.