The Japanese Society for Cognitive Psychology

The purpose of this study was to examine the effect of the ease of pulling wet wipes on product impression. Study subjects were asked to use high-pulling-property and low-pulling-property wet-wipe products for cleaning. After each cleaning, the subjects evaluated the perceived pulling property, perceived wiping property, fun of using etc. of each product. Results showed that the high-pulling-property product was evaluated higher than the low-pulling-property product for both perceived pulling property and fun of use. Interestingly, the subjects who believed that the high-pulling-property product was easier to pull than the low-pulling-property product reported that former gave a smoother wiping experience, despite the wet wipes being the same in each product. We assumed that these findings were derived from the attribution of increasing haptic perceptual fluency (i.e., the increasing pulling property of the wet wipes) to product impressions.