[KeynoteAddress-4]BMW i Vision DEE - Your Ultimate Companion - Driven by Technology
*Michael Brachvogel1(1. BMW AG)
BMW i Vision Dee demonstrates our digital product vision for the future. It is a holistic thought on the way to Neue Klasse and comprises a new user interaction concept guiding the customer from outside/in into a world which emerges from real and virtual content. The technologies applied have been derived from BMW Group research programs.