The 25th JASID Spring Conference
Jun 15 - Jun 15, 2024Utsunomiya University
The 25th JASID Spring Conference
Jun 15 - Jun 15, 2024Utsunomiya University
[1D01-05-03]Analysis of consumers' rice purchasing status and awareness of "Life Brand Rice" in Japan:
Possibility of promoting local agriculture and conserving paddy ecosystem through "Ordinary Creatures" branded rice
*Zhang Yujie1, *Koichi Ikegami1, *Tadayoshi MASUDA1(1. Kindai University)
Keywords:
Life Brand Rice,Willingness To Pay (WTP),Ordinary Creatures,Local Agriculture Promotion,Paddy Ecosystem Conservation
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