THE 69th ANNUAL CONFERENCE OF JSSD
Jun 24 - Jun 26, 2022Online
THE 69th ANNUAL CONFERENCE OF JSSD
Jun 24 - Jun 26, 2022Online
[2B-03]Corporate branding with sound logosDifferences in impressions of sound logos between working adults and students
*Masako Ikeda1,2, Yoshitaka Sugimoto1(1. Kyushu University, 2. Panasonic Corporation)
Keywords:
Corporate branding,Sound logos,User survey
Sound logos have long been important in corporate branding. However, changes in user lifestyles have changed the touch points between corporate advertisements and users.
The purpose of this study is to derive the ideal sound logo (sound quality, melody, usage, etc.) in the new digital media. A questionnaire survey was conducted among electronics manufacturers to determine the actual status of corporate sound logos. A survey of users was also conducted to ascertain how corporate aspirations are being conveyed to users.This paper discusses the differences in impressions of sound logos between working people and students as revealed by the questionnaire survey.
The purpose of this study is to derive the ideal sound logo (sound quality, melody, usage, etc.) in the new digital media. A questionnaire survey was conducted among electronics manufacturers to determine the actual status of corporate sound logos. A survey of users was also conducted to ascertain how corporate aspirations are being conveyed to users.This paper discusses the differences in impressions of sound logos between working people and students as revealed by the questionnaire survey.