ANNUAL CONFERENCE OF JSSD

In this study, we designed a workshop for idea generation in new business development in mobility. We redesigned the workshop from a situated theory perspective. This workshop was to generate ideas for new business development in mobility. As usual, the participants took their smartphones with them for sightseeing and exploring, combining walking and train travel. To examine the effectiveness of this situational workshop, we compared it to the one held in a conference room. We will report on how artifacts, people, and information we're used as resources and how they led to idea generation.