ANNUAL CONFERENCE OF JSSD

This study will use Esperience Design to explore Green Design, extend the thinking about the nature and meaning of Green Design, and the relationship between sustainable environment and human behavior, and explore how designers can use mass communication strategies and creative advertising to integrate public sustainable and environmental design devices into "experience design". In this study, we explore how designers can use mass communication strategies and creative dimensions of advertising to integrate public sustainable and environmental design devices into "experiential design" to enhance the public's experience of using sustainable and environmentally designed devices and products, and to achieve the design purpose and effect of these devices. From the literature and case studies, it can be found that the interactive experience generated by the public in using the public sustainable and environmental design device products, and the sense of accomplishment and entertainment generated, can enhance the recognition and frequency of using the devices.