[2A-01]RELATIONSHIP BETWEEN PROTOTYPING AND TEAM CREATIVITY AT THE EARLY STAGE OF NEW PRODUCT DEVELOPMENTUsing a design project conducted at a graduate school as an example
*Keita Mitomi1, Mayu Akaki1, Ioki Makoto1(1. Graduate School of System Design and Management, Keio University, Japan)
Keywords:
Prototyping,Team creativity,Communication
This study analyzed the relationship between prototyping and team creativity based on quantitative data on prototyping and team creativity and qualitative data obtained from semi-structured interviews with participants in a design project related to the early stages of new product development conducted at a graduate school.
