THE 70th ANNUAL CONFERENCE OF JSSD
Jun 23 - Jun 25, 2023Shibaura Institute of Technology Toyosu Campus
THE 70th ANNUAL CONFERENCE OF JSSD
Jun 23 - Jun 25, 2023Shibaura Institute of Technology Toyosu Campus
[3B-02]Analysis of crossmodal correspondences between taste and vision on shape "complexity"
*Aika Yukimoto1, Takeo Kato2, Hideyoshi Yanagisawa3(1. Keio University Graduate school, 2. Keio University, 3. Tokyo University)
Keywords:
Crossmodal correspondence,Taste,Complexity
Recently, crossmodal correspondences between taste and vision have been drawing attention for the aim of improving diet. Crossmodal correspondence refers a compatibility effect between attributes or dimensions of a stimulus in different sensory modalities. In this study, we aim to verify crossmodal correspondences by using “complexity”. First, we generated cupholders having “complexity” as visual stimuli and used orange juice as taste stimuli. Next, we conducted an experiment in which subjects evaluate the taste. As a result, a negative correlation between “complexity” and sweetness, and a positive correlation between “complexity” and sourness were confirmed.