The 11th domestic Conference of Society for Serviceology
Mar 8 - Mar 10, 2023Kyoto University, Yoshida Campus
The 11th domestic Conference of Society for Serviceology
Mar 8 - Mar 10, 2023Kyoto University, Yoshida Campus
[D-1-3-2]Understanding the consumer adoption of mobile payment system among domestic users in Japan
*Phu Pwint Pwint Soe1, Ivelina Ilieva1, Claudia Orta Sueiro1(1. Kyoto University)
Keywords:
Meta-UTAT model,mobile payment system in Japan,mobile consumer behaviour
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