The 11th domestic Conference of Society for Serviceology
Mar 8 - Mar 10, 2023Kyoto University, Yoshida Campus
The 11th domestic Conference of Society for Serviceology
Mar 8 - Mar 10, 2023Kyoto University, Yoshida Campus
[D-1-3-3]Consumer behaviour of Generation Z in Ultra-low-cost airline
Mya Thiri Lwin1, *Dhairya Rupesh Jesrani1(1. Kyoto University)
Keywords:
Generation Z,ULCC,Purchase Behaviour,perceptions,Theory of Planned Behaviour
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