The 12th domestic Conference of Society for Serviceology

The 12th domestic Conference of Society for Serviceology

Mar 5 - Mar 7, 2024University of Tsukuba
The 12th domestic Conference of Society for Serviceology

The 12th domestic Conference of Society for Serviceology

Mar 5 - Mar 7, 2024University of Tsukuba

[B-1-2-2]Value Creation Process Model in Tailor Made Services
Example: Media company engaged in the advertising business

*Kensuke Ido1, Kunio Shirahada1(1. Japan Advanced Institute of Science and Technology)

Keywords:

Service Design,Value Creation,Co Value Creation

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