The 12th domestic Conference of Society for Serviceology

The 12th domestic Conference of Society for Serviceology

Mar 5 - Mar 7, 2024University of Tsukuba
The 12th domestic Conference of Society for Serviceology

The 12th domestic Conference of Society for Serviceology

Mar 5 - Mar 7, 2024University of Tsukuba

[C-1-3-2]Understanding Consumer Well-Being Will Develop Ethical Consumption in Japan

*Masahiro Yoshihashi1, Hamano Takayuki2(1. Japan Advanced Institute of Science and Technology, 2. Tokyo Metropolitan University)

Keywords:

Ethical Consumption,Wellbeeing,Service Ecosystem,Value Co-Creation,Institutional Logic

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