The 12th domestic Conference of Society for Serviceology
Mar 5 - Mar 7, 2024University of Tsukuba
The 12th domestic Conference of Society for Serviceology
Mar 5 - Mar 7, 2024University of Tsukuba
[D-1-1-2]Factors decreasing engagement of non-business-purpose members in the multi-level marketing
*Hisaki Kawamoto, Kenichi Kumamoto1, Shinji Tanaka1, Takao Kondo2(1. Fordays co. ltd, 2. Tama University)
Keywords:
Customer satisfaction,Customer engagement,multi-level marketing
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