Presentation Information
[2L_PL01]Public relations and promotion strategies learned from Kumamon
*Jun Isoda1 (1. Kumamoto DMC)
"Kumamon" is a very famous local mascot character of Kumamoto prefecture and has been loved throughout Japan. He is one of the most famous local mascot characters and has collaborated with various products since his debut. Learning about Kumamon's promotional strategies would help consider image and marketing strategies for the nuclear industry. We hope that many participants will attend this special session.