[1IS01] Affective Marketing, Culture and Design

11:15 AM - 11:30 AM JST(2:15 AM - 2:30 AM UTC)

[1IS01-02] Farmers’ Love vs. Comfortable FacilitiesComparing the Effects of Animal Welfare Claims on the Perceived Value of Milk

*Takumi Kato¹, Masaharu Nishida², Hidesuke Ikeshita², Yuma Aizawa², Mariko Fujiwara², Yukiko Yamagata³, Kazuhiko Hashiguchi³, Ryohei Morita⁴ (1. Meiji University, 2. Meiji Holdings Co.,Ltd., 3. Meiji Co.,Ltd., 4. Meiji Feed Co.,Ltd.)