The 7th domestic Conference of Society for Serviceology

The 7th domestic Conference of Society for Serviceology

Mar 2 - Mar 3, 2019東京工業大学 大岡山キャンパス
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The 7th domestic Conference of Society for Serviceology
The 7th domestic Conference of Society for Serviceology

The 7th domestic Conference of Society for Serviceology

Mar 2 - Mar 3, 2019東京工業大学 大岡山キャンパス

[OS5-03]Promoting co-creative sales behavior by applying the BDSD method.

*Akihiro Sasaki1, Tomonari Yamada1, Kazuo Matsufuji1, Kahoru Tsukui2, Hiroshi Yamaguchi1, Masanao Takeyama2(1. Dai Nippon Printing Co., Ltd., 2. Keio University)

Keywords:

Sevice Design,Behavior Design,Design Thinking,Behavior Change,Business Reform

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