The 10th domestic Conference of Society for Serviceology
Mar 7 - Mar 9, 2022The University of Tokyo
The 10th domestic Conference of Society for Serviceology
Mar 7 - Mar 9, 2022The University of Tokyo
[A-1-4-04]Consumer acceptance of using personal data in medical and financial field
*Keiko Toya1, Koichi Hashida2, Shintarou Tanno3(1. Meiji University, 2. Tokyo University, 3. Marketing Excellence Co., Ltd.)
Keywords:
Elaboration Likelihood Model,Personal data,Conjoint analysis
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