Presentation Information
[2-C-3-03]Exploring the Effects of Knowledge-Based Explanatory Personalization in Video Promotion of Japanese Sake Using Chatbot Interactions
*Hisashi Masuda1, Kanae Kochigami2, Jou Yin HUANG2, Mina Fukuda1, Hiroaki Negoro3, Kentaro Ide3, Keiko Shimotsuma3 (1. Kyoto University of Foreign Studies, 2. Kyoto University, 3. Gekkeikan Sake Co., Ltd)
Keywords:
Artificial empathy,Chatbot,Generative AI,Purchase intention,Sake
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