[1H4-OS-5a] OS-5

3:55 PM - 4:10 PM JST(6:55 AM - 7:10 AM UTC)

[1H4-OS-5a-02] Self-Narrative as Narrative Political ParticipationParty Differences in Comments on Upper House Election Campaign Videos

〇Masashi Komori¹, Yu Kotani¹, Shosei Okuno¹, Toma Hosokawa¹, Sante Ho¹ (1. Osaka Electro-CommunicationUniversity)

Keywords:

video sharing site,comment,self-narrative,election

This study examines narrative engagement in online political participation by focusing on self-narrative comments on YouTube. We analyzed 37,517 comments posted on 243 campaign speech videos released by political parties during the Upper House election period. Self-narrative comments were defined as comments in which users refer to their own experiences or emotions, and their prevalence was treated as an indicator of narrative political participation.We estimated a hierarchical logistic regression model with the presence of self-narrative content as the dependent variable, political party as a fixed effect, and video as a random effect. The results revealed significant differences across parties in the probability of self-narrative comments. In particular, videos released by Sanseitō and Team Mirai showed relatively high proportions of self-narrative comments, accounting for approximately 20% of all comments. These findings suggest that online political participation is not limited to policy evaluation or opinion expression, but that some political actors provide contexts in which viewers are more likely to project their personal experiences. The prevalence of self-narrative comments may thus serve as an indicator of qualitative differences in modes of political participation.