Presentation Information
[1J5-GS-10r-01]Quantitative Analysis of Audience Behavior at the Hyogo Performing Arts Center
〇Kohei Tada1, Yasuhiro Sakai2, Munehiko Sasajima1 (1. University of Hyogo, 2. Hyogo Performing Arts Center)
Keywords:
Data visualization,Trend analysis,Data science,Artistic culture,Regional revitalization
This study focuses on the Hyogo Performing Arts Center (hereafter referred to as “the Center”) and aims to clarify the characteristics of advance reservation members and audiences through a quantitative analysis of long-term accumulated data. The analysis targets advance reservation membership data from August 2019, when the current membership system was introduced, to December 2025, as well as questionnaire data collected from selected performances held at the Center during fiscal years 2022 to 2024.
Analysis of the membership data reveals that a certain number of members withdraw shortly after registration and that withdrawals tend to concentrate around membership renewal periods. In addition, analysis of the questionnaire data indicates that the audience is predominantly composed of individuals aged 50 and above, with a high proportion of repeat visitors, suggesting a tendency toward a fixed audience structure. In contrast, younger age groups show a higher proportion of first-time visitors, indicating difficulty in fostering sustained attendance among younger audiences.
These findings quantitatively summarize the current state of audience attendance and membership behavior using data that have not been sufficiently utilized in previous studies, and they provide fundamental insights for future operational management and promotional strategies at the Center.
Analysis of the membership data reveals that a certain number of members withdraw shortly after registration and that withdrawals tend to concentrate around membership renewal periods. In addition, analysis of the questionnaire data indicates that the audience is predominantly composed of individuals aged 50 and above, with a high proportion of repeat visitors, suggesting a tendency toward a fixed audience structure. In contrast, younger age groups show a higher proportion of first-time visitors, indicating difficulty in fostering sustained attendance among younger audiences.
These findings quantitatively summarize the current state of audience attendance and membership behavior using data that have not been sufficiently utilized in previous studies, and they provide fundamental insights for future operational management and promotional strategies at the Center.
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