Presentation Information
[2-F-2-3]A framework for crafting a story that effectively conveys the business's appeal to customersCase study of a workshop aimed at promoting the Cool Japan strategy
*Makoto Yamasaki1, Tsuyoshi Hirose1, Mikiko Nakada1, Seiko Shirasaka1 (1. Keio University)
Keywords:
The Cool Japan Strategy,workshop,business story
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