Presentation Information

[3-C-3-2]A Study for Causal Impact of Servitization on Service Revenue Contribution Perception via Co-creation Value

*Shintaro Tanno1, Keiko Toya2, Masaaki Mochimaru3, Kentaro Watanabe3 (1. Servitizing Excellence, 2. Meiji University, 3. National Institute of Advanced Industrial Science and Technology)

Keywords:

Servitization,Co-creation Value,Service Revenue Contribution

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