Presentation Information
[AI-2-01]A Method for Analyzing Digital Transformation Progress Based on the Behavioral Characteristics of Small Business Owners
〇Manabu Sugii1, Yoshinari Nagahama2, Karin Fujii3, Aiki Mori4 (1. Yamaguchi Univ., 2. DAIKIN INDUSTRIES, Ltd., 3. CENTRAL JAPAN INTERNATIONAL AIRPORT COMPANY , LIMITED, 4. KOBE STEEL, LTD)
Keywords:
digital transformation,small business,behavioral characteristics
This study analyzed the characteristics of small business owners from three perspectives: (1) perceived importance of the actions required for digital transformation (DX actions), (2) resistance to DX actions (DX hurdles), and (3) the current status of DX implementation. In addition, we investigated a method for visualizing and comparing individual differences in perceptions of DX. By representing the distribution of small business owners in a three-dimensional space defined by these three factors, we identified four behavioral groups based on the correlations among the factors. Furthermore, the results suggest that reducing perceived DX hurdles is not necessarily required to promote DX. These findings indicate that the proposed analytical method has strong potential to support the development of new DX promotion strategies tailored to the behavioral characteristics of small business owners.