[1IS01] Affective Marketing, Culture and Design

11:45 〜 12:00

[1IS01-04] An Analysis of E-Commerce Assortments and Brand Value
in Luxury Brands– A Comparative Study of Owned and Third-Party Online Channels across Seven Major Brands–

*Teruhiko Fukunga¹, Atsushi Osanai¹, Shinya Nagasawa¹ (1. Waseda University, Graduate School of Commerce)