[2A05-08] Public Attitudes and Risk Communication

11:15 AM - 11:30 AM JST(2:15 AM - 2:30 AM UTC)

[2A07] A Re-examination of the Inverse Cognitive Correlation Between Perceived Risk and Benefit

*Mafumi Murata¹, Taro Yaoyama¹, Kenta Murakami¹ (1. The University of Tokyo)

Keywords:

Risk perception,Social Acceptance

This study re-examines the inverse correlation between perceived risk and benefit proposed by Alhakami & Slovic (1994), which suggests that people perceive less risk in something they see as highly beneficial. Modern and diverse risk items were selected for a Likert-scale survey conducted with five participants to evaluate the perceived social risk and benefit of each item. The results confirmed the inverse correlation across various items. Despite the small sample size, this finding reproduces the original study’s insight in a modern context, suggesting that emphasizing benefits rather than directly lowering perceived risks may be an effective strategy in contemporary risk communication.