The 20th Spring Annual Meeting of Japan Society of Kansei Engineering
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Presentation Information

10:40 AM - 11:00 AM JST(1:40 AM - 2:00 AM UTC)

[2F01-03]The Impact of Color-Auditory Cross-Modal Correspondenceon Product AttractivenessThe Role of Gendered Voices and Packaging Color Congruence in Advertising

*Takehiro Ebitani1, Takumi Kato1 (1. School of commerce, Meiji University)

Keywords:

perceptual congruence,marketing communication,consumer psychology

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