講演情報
[2F01-03]The Impact of Color-Auditory Cross-Modal Correspondenceon Product AttractivenessThe Role of Gendered Voices and Packaging Color Congruence in Advertising
*Takehiro Ebitani1, Takumi Kato1 (1. School of commerce, Meiji University)
キーワード：
perceptual congruence、marketing communication、consumer psychology