サービスプロセスと価値共創(4)

6:00 PM - 6:30 PM JST(9:00 AM - 9:30 AM UTC)

[2-F-5-3] The Impact of Actors' Logics on Frontline Service Employees' Co-Creation Behavior

*Akira Oyabu¹, Jing Zhang², Shizuka Tabara³, Junichi Muramatsu⁴ (1. Okayama University of Science, 2. Kanazawa University, 3. Ibaraki University, 4. Gifu Shotoku Gakuen University)

Keywords:

Co-creation,Multiplicity of logics,Frontline service employee

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