Presentation Information
[2-B-5-01]Customer Readiness in Service Co-creationA Conceptual Model and Preliminary Study on the Development of the Customer Co-creation Readiness (CCCR) Scale
*Hikaru Goto1 (1. Osaka University of Economics and Law)
Keywords:
Customer Co-creation Readiness,service co-creation,value co-creation
Password required to view
Registered participants will(would) receive password information on the morning of the first day of the convention (via e-mail).