Presentation Information
[SS-15-01]International student growth and diversity through strategic overseas recruitment partnerships
*Josephine Phinith1, *Megumi Kawai1, *Martijn van de Veen1 (1. ICEF GmbH)
Keywords:
Internationalisation,Diversity,Recruitment,Agency,Partnerships,Strategy,Social responsibility,Quality,Japan,Channels
Japan's growing appeal as a study destination presents significant opportunities for Japanese education providers to grow and diversify their international student populations.
This session will open with recent data about global student interest in Japan, exploring key source countries and study preferences. This data will be drawn from ICEF Agent Voice survey, and include data from partner organisations like Studyportals, IDP and Keystone
It will then outline the different international student recruitment channels that exist, and especially delve into the strategic role of education agents: as overseas recruitment partners, these agents can play a crucial role in achieving internationalisation goals in terms of diversification, growth and quality recruitment.
The session will emphasise the importance of quality and professionalism in agent selection, drawing upon best practices in the industry. Attendees will gain a practical understanding of 'What is an agent - Agency 101' as a starting point, how to effectively engage with carefully vetted agents to broaden their international reach and grow a more diverse student body, contributing to the social responsibility of higher education institutions.
Interactive polls and word clouds will be used to gather audience perspectives, followed by an open Q&A session to address specific questions and facilitate an open debate.
This session will open with recent data about global student interest in Japan, exploring key source countries and study preferences. This data will be drawn from ICEF Agent Voice survey, and include data from partner organisations like Studyportals, IDP and Keystone
It will then outline the different international student recruitment channels that exist, and especially delve into the strategic role of education agents: as overseas recruitment partners, these agents can play a crucial role in achieving internationalisation goals in terms of diversification, growth and quality recruitment.
The session will emphasise the importance of quality and professionalism in agent selection, drawing upon best practices in the industry. Attendees will gain a practical understanding of 'What is an agent - Agency 101' as a starting point, how to effectively engage with carefully vetted agents to broaden their international reach and grow a more diverse student body, contributing to the social responsibility of higher education institutions.
Interactive polls and word clouds will be used to gather audience perspectives, followed by an open Q&A session to address specific questions and facilitate an open debate.