講演情報
[3-F2-02]Modeling environmental outcomes of the sharing economy: Integrating consumer choice and product circulation using a bike-sharing case study
*Clemm Christian1、Watanabe Tatsuki1、Kishita Yusuke1 (1. The University of Tokyo)
キーワード：
Sharing economy、Consumer behavior、Choice modeling、Environmental impacts、Bike-sharing
Sharing business has the potential to decrease environmental impacts by displacing individually-owned products and providing more efficient alternatives. However, literature has increasingly reported on rebound and backfire effects that question this narrative. Consumer behavior is a key determinant of environmental outcomes, however, it has often been overlooked. We developed a method that integrates choice modeling with product circulation in a multi-agent simulation. We collect data on bike-sharing from Japan and Norway as a case study to highlight substitution patterns and estimate the effectiveness of interventions to promote sustainable behaviors in future scenarios, identifying opportunities and barriers to achieving desirable outcomes.