[22205-07] Session B2

3:20 PM - 3:40 PM JST(6:20 AM - 6:40 AM UTC)

[22205-07-01] A Study for the brand association measurement model in college baseball

*Matsunaga Yukiya¹, Yang Tianxiang¹, Suzuki Hideo¹ (1. Keio University, 2. Keio University, 3. Keio University)

Keywords:

Brand associations,Brand Equity,College Baseball,Spectating factors,Sports Marketing