[32307-09] Session C6

1:40 PM - 2:00 PM JST(4:40 AM - 5:00 AM UTC)

[32307-09-03] The Influence of Menu Appeal on Consumer Responses toward Ethnic Foods: The Moderating Role of Familiarity

*Wanyan Cheng¹, Changsok Yoo¹, Johye Hwang¹ (1. KYUNG HEE UNIVERSITY (Korea))

Keywords:

Ethnic Foods,Food image,Menu Appeal,Familiarity