[32507-09] Session E6

1:00 PM - 1:20 PM JST(4:00 AM - 4:20 AM UTC)

[32507-09-01] Country of Product Origin and Its Effects on Customer-perceived Quality, Customer Satisfaction, and Brand Loyalty for Mobile Phones

WAKAO Alfredo¹, FRANK Bjoern², *Schvaneveldt Shane³ (1. Tokyo Institute of Technology, 2. Waseda University, 3. Weber State University)

Keywords:

brand loyalty,country of brand origin,country of product manufacturing,customer satisfaction,perceived quality