Presentation Information
[SS-13-01]DX and EdTech solutions for internationalizing Japanese universities: Digitalizing international admissions
*Hiroshi Ota1, *Eva Liias2 (1. Hitotsubashi University, 2. Stockholm School of Economics)
Keywords:
International student admissions,Digital solutions,Organizational culture,Digital Transformation (DX),International student recruitment
受講者に求められる 事前の知識・経験等
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受講者が受講前に取り組む 事前課題等
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概要
This session examines the advancement of an agile startup that is digitizing international admissions at universities in the Japanese higher education market. While East Asian countries are promising markets for digital solutions in international admissions, Japanese universities pose several challenges to their adoption. This research examines the barriers that foreign educational technology (EdTech) companies face when seeking to enter traditional Japanese universities. It also examines the attitudes, reactions, and decision-making factors of Japanese universities when introducing ICT-based software for international student admissions. The study provides potential strategies and solutions for startups to enter difficult and traditional markets and discusses the enablers that facilitate the development of digital solutions for higher education institutions in Japan.
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受講者が受講前に取り組む 事前課題等
None
概要
This session examines the advancement of an agile startup that is digitizing international admissions at universities in the Japanese higher education market. While East Asian countries are promising markets for digital solutions in international admissions, Japanese universities pose several challenges to their adoption. This research examines the barriers that foreign educational technology (EdTech) companies face when seeking to enter traditional Japanese universities. It also examines the attitudes, reactions, and decision-making factors of Japanese universities when introducing ICT-based software for international student admissions. The study provides potential strategies and solutions for startups to enter difficult and traditional markets and discusses the enablers that facilitate the development of digital solutions for higher education institutions in Japan.