[22408-10] Session D3

4:40 PM - 5:00 PM JST(7:40 AM - 8:00 AM UTC)

[22408-10-01] A Study on the Impact of Service Quality and Digitalization on Customer Experience: A Comparative Analysis Across Industry Groups in South Korea and Vietnam

Donghyun Choi¹, *Seungbeom Kim², Pyoungsoo Lee³ (1. Chung-Ang University (Korea), 2. Hongik University (Korea), 3. Kyonggi University (Korea))

Keywords:

Service Quality,Digitalization,Customer Satisfaction,South Korea,Vietnam