[32504-06] Session E5

11:10 AM - 11:30 AM JST(2:10 AM - 2:30 AM UTC)

[32504-06-02] A study for the role of environmental corporate social responsibility in building customer loyalty intentions in the airline service industry: a bilateral comparison

*Takeuchi Kumi¹, Yang Tianxiang¹, Suzuki Hideo¹ (1. Keio University, 2. Keio University, 3. Keio University)

Keywords:

Airline industry,Brand image,Corporate social responsibility,Customer loyalty,Flight shame