Session Details

Covariance Structure Analysis (Marketing Edition)

This tutorial workshop introduces methods and practices for analyzing three-way data used in marketing, utilizing covariance structure analysis.

[TWS-014]Covariance Structure Analysis (Marketing Edition)This tutorial workshop introduces methods and practices for analyzing three-way data used in marketing, utilizing covariance structure analysis.

Speaker: Kenichi Sasaki1, Hideki Toyoda2, Jinghao Ma1, Kaisei Asano1
Organizer: Hideki Toyoda2
(1. Waseda University Graduate School of Letters, Arts and Sciences, 2. Waseda University Faculty of Letters, Arts and Sciences)