[1A-PA] Theory / Method

[1A-106-PA] Paradigmatic Decisions for Measuring Choices and Preferences: Likert Scales, Comparative Judgments, or Combined Models?Using Academic Attribution as an Example

*Che Cheng¹, Hau-Hung Yang¹, Yung-Fong Hsu¹, Keng-Ling Lay¹ (1. National Taiwan University)

Keywords:

Thurstionian scale,attribution,comparative judgment