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[1K09]Beyond Status: Conjoint Analysis of Job Preferences and Perceptions of Success in Indonesia

*Tomomi YAMANE1, Takamichi Asakura2, Tatsuya Kusakabe2 (1. Ritsumeikan Asia Pacific University (APU), 2. Hiroshima University)

キーワード:

conjoint analysis、job preferences、Indondesia

In rapidly transforming labor markets, understanding how individuals evaluate jobs is essential for linking education, aspirations, and social mobility. This study presents findings from a nationally representative online survey conducted in Indonesia (N = 836, aged 18–60), which employed a randomized conjoint experiment to examine perceptions of “successful” jobs. Respondents were asked to choose between pairs of hypothetical jobs, systematically varied by attributes such as type of employment (public, private, start-up, family-owned), location (Jakarta, other large cities, rural), income level, benefits, working hours, job satisfaction, and perceived contribution to society.
Average Marginal Component Effects (AMCEs) estimated via OLS reveal consistent preferences across groups. Income exerts the strongest influence, with clear upward gradients from lower to higher salary levels. Benefits and pensions, short working hours, and high job satisfaction significantly increase the likelihood of a job being perceived as successful. Contribution to society at the national or international level also enhances perceived success, while local or family-centered contributions carry less weight. Public sector jobs do not hold a significant advantage over private employment, and start-up or family-owned jobs are not favored, especially among younger and highly educated respondents.
These findings highlight the centrality of economic security and quality of life in shaping Indonesians’ job evaluations, challenging the traditional assumption that status-based employment (e.g., public service) dominates. They also indicate a generational shift: while older cohorts still value stability, younger respondents are more attuned to income, satisfaction, and skill-based success.

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