The 88th Annual Convention of the Japanese Psychological Association
Advanced Search

Presentation Information

[1A-019-PC]Soft-colored harmony: Interdependent self-construal enhances preference for low-saturation colors

*Yoko Sugitani1, Taku Togawa1 (1. Sophia University)

Keywords:

Color saturation,Cultural self-construal,Sensory marketing

Login required to view

Login is required to view some content.
Log in

Comment

To browse or post comments, you must log in.Log in

Back to Session information