The 88th Annual Convention of the Japanese Psychological Association
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Presentation Information

[1B-018-PC]Examining the impact of differences in the text of SNS advertisements on brand image and purchasing intentionBased on stealth marketing and text credibility

*Ayae Oi1, Masataka Higuchi1 (1. Sophia graduate school)
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Keywords:

purchasing intention,SNS advertisements,stealth marketing

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