Presentation Information
[2A-032-PC]The power of nostalgia: How emotions shape the grand generation's health attitudes (2)An experiment using fictitious advertisement for health drink products
*Tomoe Tanaka1, Akie Arima2, Reiko Yamashita3 (1. Meiji Gakuin University, 2. Tokyo Woman’s Christian University, 3. Tokyo Keizai University)
Keywords:
nostalgia,health-conscious attitude,advertisement