[S14-P] International Symposium on Evaluating the Impact and Scaling of Innovations for Sustainable Horticulture

[S14-P-08] Consumer Responses to Pollinator-Friendly Certification and Sustainability Messaging on Blueberry Packages

*Hayk Khachatryan¹, Younghyeon Jeon¹ (1. University of Florida (USA))

Keywords:

sustainable labeling,pollinator friendly certification,consumer preferences,discrete choice experiment,willingness-to-pay.

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