[S16-P] II International Symposium on Innovations in Ornamentals: From Breeding to Market

[S16-P-56] It’s Not Them, It’s the Product: Bottom-Up Factors Influence Haters’ Likelihood to Buy

*Melinda Knuth¹, Alicia Rihn², Patricia Huddleston³, Bridget Behe³ (1. North Carolina State University (USA), 2. University of Tennessee-Knoxville (USA), 3. Michigan State University (USA))

Keywords:

Marketing,Purchase Intent,Ornamental Plants,Consumer

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