講演情報
[02社-口-19]Sports Tourism and Regional Revitalization under the Multi-layered RitualStudy of Mt. Gassan, Japan and Mt. Matcha, Taiwan
*Lin Wan Ting1 (1. National Taiwan Normal University)
Regional revitalization is an initiative to overcome regional issues and tourism development is an approach for economic and progress in regions. Nishikawa, Yamagata, Japan faced with an agonizing dilemma after 2011 Earthquake. Nishikawa town tried to develop summer skiing and mountaineering in Mt. Gassan. Meanwhile, an expatriate living abroad, Kengo Kobayashi, shared a post of Mt. Matcha (St. Marian Hiking Trail, Jiaoxi, Taiwan) on social media in 2018 and excelled himself in Instagramming as a trending topic. The study aims to discuss ritual lie between sports tourism and regional revitalization. The practice of the phenomenological method was used to analyzed the history, sports tourism at Mt. Gassan, Japan and Mt. Matcha, Taiwan.
Due to social media posts and news reports, Mt. Matcha becomes a meme attraction in Taiwan. Neglecting the history, Kengo Kobayashi and local tourism industry invert the original religious image and cause visitors to imitate attraction posts that forming a cycle of reproduction and dissemination on social media for the regional revitalization. By contrast, to visit Mt. Gassan, one of the Dewa Sanzan holy mountains, is known as the harsh natural environment that brings enlightenment after ritual ascetic practices. Nishikawa town works to promote an understanding of the culture of Mt. Gassan as its tourism policy and transforms mountaineering and religious beliefs into a cultural tourism product via social media as strategic priorities.
Compare Mt. Gassan to Mt. Matcha, social media achieves rather than the physical parts of mountaineering and shapes the modern mountaineering movement and the effect of regional revitalization. To go on a pilgrimage is to enrich in religious connotations and has become the multi-layered ritual of body, mind and spirit. To visit mountainous regions could form the multi-layer ritual and it is important to reproduce landscape images and pilgrimage process via social networks in the digital generation. In order to get with the times, the pilgrimage trend should cross religious beliefs and geographical boundaries and apply to local culture and the external structural technology in sports tourism as strategic priorities of regional revitalization.
Due to social media posts and news reports, Mt. Matcha becomes a meme attraction in Taiwan. Neglecting the history, Kengo Kobayashi and local tourism industry invert the original religious image and cause visitors to imitate attraction posts that forming a cycle of reproduction and dissemination on social media for the regional revitalization. By contrast, to visit Mt. Gassan, one of the Dewa Sanzan holy mountains, is known as the harsh natural environment that brings enlightenment after ritual ascetic practices. Nishikawa town works to promote an understanding of the culture of Mt. Gassan as its tourism policy and transforms mountaineering and religious beliefs into a cultural tourism product via social media as strategic priorities.
Compare Mt. Gassan to Mt. Matcha, social media achieves rather than the physical parts of mountaineering and shapes the modern mountaineering movement and the effect of regional revitalization. To go on a pilgrimage is to enrich in religious connotations and has become the multi-layered ritual of body, mind and spirit. To visit mountainous regions could form the multi-layer ritual and it is important to reproduce landscape images and pilgrimage process via social networks in the digital generation. In order to get with the times, the pilgrimage trend should cross religious beliefs and geographical boundaries and apply to local culture and the external structural technology in sports tourism as strategic priorities of regional revitalization.
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